press kit

An independent studio for apps and websites, made in Ireland.

Everything needed to write about whiteonwhite: a description to copy, the facts, the work so far, how to write the name, and the logo files.

about

short · 21 words

whiteonwhite is an independent studio for apps and websites, made in Ireland. Each product is designed and built end to end.

long · 60 words

whiteonwhite is an independent studio for apps and websites, based in Ireland. Each product is designed and built end to end, from the first sketch to the last release. Its work in development includes KairOS, a type 1 diabetes companion for the phone, the watch and the web, and OB Crew, which crews broadcast and production work with freelance operators.

facts

Name: whiteonwhite
Company: White on White Ltd
Based in: Cashel, County Tipperary, Ireland
Founded: 2026
Founder: Evan White
Does: Designs and builds apps and websites: phone, watch and web
Web: whiteonwhite.ie
Press: evan@whiteonwhite.ie
Social: @whiteonwhiteltd everywhere; @whiteonwhite.ie on Bluesky

work

KairOS: A type 1 diabetes companion for the phone, the watch and the web. Android phone, Wear OS watch, web. In active development, pre-release. more
OB Crew: Crewing for broadcast and production. Android, iOS, web, at obcrew.com. In testing, pre-release. more

writing the name

writewhiteonwhite: one word, all lowercase, even at the start of a sentence or in a headline.
companyWhite on White Ltd is the legal name. Use it for registration details, not in running copy.
avoidWhite On White, White-on-White, whiteonwhite_ with an underscore, or White on White Studio, which is an unrelated agency.
handle@whiteonwhiteltd on every network, and @whiteonwhite.ie on Bluesky.

logos

The identity is white on white: the wordmark is pressed into the paper and the square is raised from it, shown by shadow alone. The pressed and raised versions work on Paper, or on the dark ground in the same way, like a blind press into black card. On photographs and colour, use the flat versions.

download every logo · zip, 1.1 MB

on light

Wordmark, debossedThe main logo. On Paper only.svg · png

Wordmark, inkWhere the pressed version will not read: print, small sizes, white grounds.svg · png

Mark, embossedThe square raised. On Paper only.svg · png

Mark, debossedThe square pressed in. On Paper only.svg · png

Mark, inkOne-colour use on light grounds.svg · png

on dark

Wordmark, debossed, darkThe main logo pressed into the dark ground, #1A1917 only.svg · png

Mark, embossed, darkThe square raised. Dark ground only.svg · png

Mark, debossed, darkThe square pressed in. Dark ground only.svg · png

Wordmark, greyOn photographs and other dark grounds.svg · png

Mark, paperOne-colour use on dark grounds.svg · png

alternates on dark

Wordmark, debossed deeper, darkFor small sizes, such as a phone screen, where the standard press gets lost.svg · png

Wordmark, quiet greyQuiet uses on the dark ground: footers, watermarks.svg · png

icons

Avatar, w_Profile picture for @whiteonwhiteltd.svg · png

App iconThe raised square on Paper.svg · png

Every logo comes in SVG and PNG, with transparent backgrounds where it makes sense; the zip holds every size. Please do not recolour, stretch or add effects to the logos, do not turn the square beyond its own tilt, and leave clear paper around them.

colour and type

Paper#FEFDF8

Highlight#FFFFFF

Dark ground#1A1917

Ink, one-colour logos#141414

All type is IBM Plex Mono. The wordmark is drawn from IBM Plex Mono Thin, with the w from Raleway Thin and the e from Josefin Sans Thin. All three are free under the SIL Open Font License.

contact

evan@whiteonwhite.ie Press enquiries, interviews and image requests.